---
title: True West | JuniperMarket Blog
description: Look to the American West for earthy tones and natural materials to embrace a “little bit country - little bit cowboy - all Southwest inspo” aesthetic.
image: https://info.andmore.com/hubfs/true-west-collage.jpg
---

# What's New In Showrooms: Summer 2024

 From exciting expansions to brand new exhibitors, here’s everyone making moves ahead of Las Vegas Market. 

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# shop the style: true west

 October 31, 2022

Saddle up for adventure with a look that celebrates the wide open skies and grounded earthy tones of the American West. Iconic materials – such as leather and cast iron – accompanied by warm wood and geometric designs feel both fresh and collected in this modern spin on ranch living. Whether you’re an urban cowboy or a country dweller, embrace the chic yet rustic appeal of this Southwestern-inspired trend.

## Read On

[![](https://info.andmore.com/hs-fs/hubfs/self-care-sanctuary-collage.jpg?width=352&name=self-care-sanctuary-collage.jpg) ](https://info.andmore.com/old/shop-the-style-self-care-sanctuary)

 Treat yourself! Plush fabrics and silky satin accessories make lovely gifts for all those who deserve a little extra care. Luxurious personal goodies like scrubs, lotions and soaps transform the everyday routine into spa life, with botanically-inspired fragrances that are as good for the soul as they are for the body.

### [shop the style: self care sanctuary](https://info.andmore.com/old/shop-the-style-self-care-sanctuary)

Treat yourself! Plush fabrics and silky satin accessories make lovely gifts for all those who...

[![](https://info.andmore.com/hs-fs/hubfs/eclectic-elements-feature2-1.jpg?width=352&name=eclectic-elements-feature2-1.jpg) ](https://info.andmore.com/old/shop-the-style-eclectic-elements)

 Go big and bold with this look that celebrates a high contrast aesthetic. Graphic style and sculptural forms define this collection of luxurious goodies, from elegant and playful shapes to posh marble and velvet textures. See things more clearly in black and white with this eye-catching contemporary aesthetic!

### [shop the style: eclectic elements](https://info.andmore.com/old/shop-the-style-eclectic-elements)

Go big and bold with this look that celebrates a high contrast aesthetic. Graphic style and...

[![](https://info.andmore.com/hs-fs/hubfs/Option%202.png?width=352&name=Option%202.png) ](https://info.andmore.com/old/brand-new-possibilities)

 “We want to be at the intersection of commerce.” 

### [brand new possibilities](https://info.andmore.com/old/brand-new-possibilities)

“We want to be at the intersection of commerce.”